PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.comPUPPET XXXMASCharacter Design & Development / Mixed Media / Photography / Set Design / Production
PUPPET XXXMAS
We were asked to create and produce puppets for Optimus Christmas campaign.
The idea was to develop characters and sets, handmade, presenting the Christmas offers of Optimus.
It was fun to invent different personalities and see them come alive. Hand drawing approvals before applying the costumes and shooting the puppets.
The sets were also surprising, some took a lot of work, others, like the mountain, were as simple as crumpling a A1 paper sheet.
At first, a short movie was to be made, but unfortunately never happened.
This productions happen in such a short period of time that we always feel we could do so much more with the end result. Not a complain just a reality.
We’d would love to do more of these projects in the future.
CLIENT
Optimus
AGENCY
HAVAS WW
TYPE OF WORK
Character Design & Development
Mixed Media
Photography
Set Design
Production
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
The hand drawings were made after we developed their personalities. Good laugh it was. They had to be as accurate as possible due to the impossibility of changes after puppets conception.
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
THE CHARACTERS
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
THE ELF
FAST HANDS JOHNY

Santa's right arm. Runned a black market business on the side.

In charge of all the gifts deliveries. Slim chimney fitter.

People realized a lot of goods missing after Christmas.

Never caught in action. Address unknown.

PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
THE SNOWMAN
ARTHUR LOW

Unemployed, part-time trainee delivery boy.

Dressing with a snowman costume was part of the job description.

Considered not fit for the job due to constant delays and costumer complains.

Fired on the end of Christmas. Never saw a penny.

PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
THE RAINDEER
LOLLY VINE

Diagnosis - Self will deficiency.

8 Rehabs under his belt.

Warrant in 37 different countries due to DUI.

Very uplifting personality, loyal friend.

Clubbing and night dancing.

SANTA
SANTA CLAUS

Head of Santa's motorbike group.

Dresses in leather or latex depending on the situation.

Loved all over for his tender looks and fluffy appearance.

Made a fortune with an early contract with Coca-Cola.

German backgrounds.

PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MAKING OF
Between plasticine, cast, fabrics and lots of paper turning thestudio into a puppet contruction site for a couple of weeks was not really appealing but we saw it as new opportunity for a new studio interior design.
We tried to have as many of little details on each character so emphasize their personalities.
The not so fun part was after the puppets were created things started to disappear.
Fast hands Johnny probably had nothing to do with it. But I guess we’ll never know. So it was not long that we stuck them in a box never to open it again.
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
PUPPET XXXMAS Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.comMEGA OUTDOORPhoto Compositing / Photography / 3D / Post Production
MEGA OUTDOOR
Falta copy
CLIENT
Optimus
AGENCY
HAVAS WW
TYPE OF WORK
Photo Compositing
Photography
3D
Post Production
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
MEGA OUTDOOR Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
VOGUE Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.comVOGUEMixed Media/Photography/Set Design
VOGUE
We were in the middle of a very big campaign launch at the time. Sara Ferreira, who were in Partners back then, asked us to do this one.
It was a cool project and working with Sara is always good fun. One condition only, no changes after sketches approval stage.
It came out to be a good choice, even though it's a small project we like it. It actually won the prize of best illustration.
Recreating Helmut Newton on paper is always an honor. So here it is.
CLIENT
Vogue
AGENCY
HAVAS WW
TYPE OF WORK
Mixed Media
Photography
Set Design
VOGUE Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
VOGUE Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
STUDIES & MAKING OF
LAYERS & LAYERS & LAYERS...
They actually build a full size stand for Vogue's Fashion Night Out. Where people could take photos as models. We have to ask for pics... We enjoy creating handmade situations, even in the middle of all the mess we were going through, we could relax doing this one.
TOSHIBA Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.comTOSHIBAPhoto Compositing
TOSHIBA
Havas WW challenge: “Can you do a bear riding a bike?”
Sure, why not. We had to train a bear for two whole years and then shoot it.
Well, not really, no cycling bear at hand. So we worked with a dozen photos to create this composition.

Toshiba’s advertising campaign concept is about impossible situations.
The copy reads “This is more probable to happen then a Toshiba to break down”.
So, here he is escaping the city on a bike...
CLIENT
TOSHIBA
AGENCY
HAVAS WW
TYPE OF WORK
Photo Compositing
TOSHIBA Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
Cut and glue, then cut another detail and glue again.
Leg B. with the head nr.3 plus paws from picture 8.
More sun behind the skyline please.
Meet Stu, the multitask bear.
TOSHIBA Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
TOSHIBA Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
This one was just for fun.
Here comes Bobo, Stu’s best friend.
TOSHIBA Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
CUF Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.comCUFConcept/Copy/Post Production/Design
CUF
With 18 hospitals, CUF is the leading health service operator in Portugal.
Besides the advertising campaigns for the opening of four hospitals we were asked to create CUF’s internal communication for several departments.

“Why is it that regarding health services, ads usually are so dull and serious?”
No headaches here, we decided to opt for a direct and humorous approach.
Here’s a small selection.
CLIENT
CUF
AGENCY
thestudio
TYPE OF WORK
Concept
Copy
Post Production
Design
CUF Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
CUF Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
CUF Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
CUF Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
CUF Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
CUF Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
CUF Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
CUF Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
CUF Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
CUF Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
CUF Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
CUF Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.comSUPERBOCKMock-up / Photo Compositing / Post Production
SUPERBOCK
We love beer and apparently beer loves us too.
Superbock is portugal’s biggest beer brand. For the last years Havas WW, their advertising agency, asked us to create compositions for their regional advertising campaigns,
So Havas WW throws us the idea and we make it happen. We made dozens of them. Always red light deadlines but working with a super team.
Here’s a few...
CLIENT
UNICER
AGENCY
HAVAS WW
TYPE OF WORK
Mock-up
Photo Compositing
Post Production
SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
CONCEPT
EX-LIBRIS
Each ad features the local ex-libris, being small fishing villages, gothic windows, you name it, transformed into a beer glass. Saúde!
along with typical expressions (some lost in translation here).

SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com
SUPERBOCK Design creative direction creativity post-production Photography Art Portuguese design Thestudio thestudiosite.com